Seoulruns on a handful of strong industries. If you’re job-hunting or weighing a move, here’s where the opportunities (and the big-name employers) are.
Top industries & employers
Technology & electronics
Samsung, LG, SK Hynix, Naver, Kakao
A global tech and semiconductor powerhouse; Naver and Kakao dominate Korea's internet and messaging.
Entertainment & K-culture
HYBE, SM, JYP, YG, CJ ENM
The engine of the global K-pop and K-drama wave — a huge, fast-growing creative industry.
Gaming
Nexon, NCSoft, Krafton, Smilegate
One of the world's biggest games industries, from PC and mobile to global hits like PUBG.
Startups & platforms
Coupang, Toss, Baemin (Woowa), Karrot
A booming startup scene — e-commerce, fintech 'super-apps', delivery and unicorns galore.
Automotive
Hyundai, Kia
Home to a top-five global automaker, increasingly leading in EVs.
Beauty & cosmetics
Amorepacific, LG H&H, indie K-beauty
K-beauty is a worldwide export phenomenon, R&D and brands centred on Seoul.
Some of this may be out of date. Spotted something inaccurate? Help us keep it right for the next newcomer.